Mathieu Letourneau
Influencer
StarBus

After 15 years as head of sales in the printers business, Mathieu decided to refind his first passion, coaches and buses! He passed a french level 5 graduate to learn reglementations and to be able to drive for a french tourism bus company throughout Europe. After a career as a tourism coach driver, he decided to highlight the profession with an influencer activity. Mathieu works mainly for his YouTube channel called StarBus which has 3 axes:

  • Training (theoretical and practical)
  • Coach operators, through travel videos he explains what is the profession of the coach
  • The material, thanks to partnerships with the famous manufacturers he tests their vehicles

StarBus has more than 3,000 subscribers and reap more than 100 per month. Mathieu has been watched more than 500,000 times with 30 videos. He manages to combine the requests of the operators as well as the manufacturers. He brings his analysis on the technical orientations and innovation (security, comfort), managerials (job management, training). So his channel became a real showcase of the global bus and coach business. Mathieu won the eco driving contest at the “autocar expo” exhibition in Lyon in 2018. He writes articles on the manufacturers and their models, the integration of third-party solutions, as well as an in-depth analysis of the impact that the crisis had on the communication policy of the main mobility groups. Mathieu is invited to the conferences of the French magazine "Bus & Car Connexion" for mobility themes.

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