Influencer marketing more valuable than mass advertising
To promote urban transit bus could be smart, cheap and best option.

In terms of social media influence, it can be cheaper than running a mass campaign ad, and to reach that particular audience with realistic or more 'authentic' content, to show how [transit] fits in their lives.

A transport company in Canada has been encouraged to pursue plans for an influencer marketing campaign and this is a good idea to copy for many other cities.

An influencer is often someone who has built their own online or social media following/content and can leverage that to promote brands such as Urban Transit Bus System. In this case, however, it could be someone who doesn't have a big following, but creates a tailor-made campaign for the bus service.

In terms of social media influence, it can be cheaper than running a mass campaign ad, and to reach that particular audience with realistic or more 'authentic' content, to show how [transit] fits in their lives.

The city and the bus company wants this marketing campaign to build trust in the brand and improve brand image, perceptions of quality and awareness of the services and sustainability.

A plan to hire a social media influencer to post "authentic content" could be a smart strategy that pays off for any bus company.  From my point of view we all know we should take the bus, we just need a nudge.

Influencer travel.

The ideal social media influencer a Bus City Transit should be someone who lives in the city of course and uses the bus frequently.   This is the main and unique point.

Feels it’s better for the company since it would be authentic content that could reach a wide audience.

 

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